It’s usually a question that comes up early in an entrepreneurial journey. As with many questions on a new business owner’s mind, it may not appear to have a clear-cut answer. You may be thinking “well, I do well on social media. I don’t need my own website.” While social media is a great marketing tool, it generally doesn’t have the credibility of a business website. For example, a study shows that among all age demographics, brands with their own website and/or app rank higher on trustworthiness when it comes to information.
When you factor in that nearly 70% of customers must trust the company to continue buying a product, you can really get a sense of how important a website is to the success of any business venture. But how do you make your website appealing and trustworthy for potential new customers and clients? With a whopping 75% influence over a website’s credibility, a great design is a necessity. Sure, you could slap your brand name and logo on any pre-made design, but that won’t give the public any real understanding of your brand image. Add in that “59% of people engage more with a beautiful and well designed site”, and it’s easy to see why a custom, personalized website is a HUGE advantage. At least 27% of small businesses don’t have a website because of the associated costs or lack of technical knowledge. It’s hard to blame small business owners for being nervous about the costs when you look at the averages for having a website designed:
